You may wonder how come that I’m writing a post about Fendi, considering that on Think Outside the Purse I promote animal-free/green fashion products, while Fendi was originally a fur and leather shop in Rome, and has been focused on fur and leather since then. Sure, it’s an Italian brand, and being Italian myself I’m usually proud of Italian craftsmanship, but still, doesn’t look a little bit out of place?
Well, let’s back up a little.
Last year, I had the great pleasure to meet here in Boston Mrs. Anna Fendi Venturini, one of the five daughters of Edoardo and Adele, founders of Fendi. The meeting was organized by the Italian Consul in Boston for a closed party of people and, well, I happened to be among it 🙂 It was interesting and informative, and Mrs. Fendi was very nice and patience with us – a group of ~10 young people pretty nervous and anxious to be there (I’m sure the other 9 will deny, though :)). When she asked me what fashion photographer influences me, I could come up only with “umm…ahh…emmm… Avedon?”, and then she started telling the story of how Avedon took pictures of her time ago…… chapeau 🙂.
Talking about her family, she mentioned her daughter Ilaria, the one who left the Fendi brand for starting her own line of recycled products, and that sounded interesting enough to me to do some googling. It came out that Ilaria Fendi founded a brand called Carmina Campus (“chants of the field”), which sell recycled accessories (in particular bags but not only), made only by reused materials, i.e. pieces of truck tarpaulin, garden umbrellas, industrial waste, vintage fabrics, fake leather bits (it’s misleading that on the official website it’s written just “fur”, but everywhere else you can find that the material for her patch shoulder bag is faux-fur) etc.
Her goal is too minimize waist in order to “cope with the present crises, in the belief that it cannot be successfully dealt with without considering its threefold aspect, economical, social and environmental“. How can’t we agree with her?
Sure, Carmina Campus bags cannot be afford by anyone (not by me for sure), but they’re handmade one-piece-of-a-kind, so you can’t expect them to be cheap (in price and quality). Apparently on the label you can find: “the time required to manufacture goods [together with] a detailed list of materials used”. …writing the time required on the label… that is an awesome idea! Bravo! or better, Brava! 🙂